Module 1 - Intro to Influencer Marketing
Module 2 - Getting Setup for Success
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Determine Your Why (3:46)
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Communicate With Your Partner (1:46)
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Get the Algorithm on Your Side (7:26)
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What Apps Do You Need? (5:23)
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Organize Your Photos (2:54)
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Should You Start a New Account? (6:18)
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Your Instagram Account Type (1:48)
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Understanding Your Analytics (3:21)
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What is an Engagement Rate? (1:49)
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How to Set Engagement Goals (3:40)
Module 3 - Build your Unique Niche
Module 4 - Optimize Your Profile
Module 5 - Building Your Content Strategy
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What Instagram is NOT (2:16)
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Goal of a Content Strategy (1:25)
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Define Your Content Pillars (5:48)
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Find Your Content Vibe (2:31)
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Define Your Content Goals (7:59)
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Setting Content Schedule - Days & Times (9:58)
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Setting Content Schedule - Types of Content (4:20)
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Effectively Use Instagram Stories (7:23)
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Get People to Slide Into Your DM’s (4:24)
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Before & After Your Post (5:48)
Module 6 - Lets Create Some Content!
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Storytelling (8:00)
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Ideation & Content Ideas (7:27)
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Capture the Best Content Possible (17:12)
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Creating Photo Posts (8:59)
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Intro to Reels (1:20)
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Reels Need Hooks (9:12)
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Optimal Reels Length (2:57)
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Optimizing Audio for Reels (4:00)
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Sync up Audio in Reels (2:17)
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How to Use Voiceovers (5:14)
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Have a CTA in Reels (2:58)
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Creating Reels Cover Photos (3:45)
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Recipe for an Effective Caption (8:43)
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Hashtag Strategies (5:00)
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Never Run Out of Content (6:32)
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What to-do When You Go “Viral” (7:30)
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Lightroom Tutorial (24:29)
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Splice Tutorial (42:16)
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CapCut Tutorial (18:54)
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Reels Case Study & Content Steps (14:18)
Module 7 - Go Get That Money
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How Creators Make Money (10:52)
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Foundation for Brand Deals (8:11)
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Building Your Media Kit (10:26)
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Pitch Yourself to Brands (10:50)
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Get in Front of PR Firms (1:40)
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Negotiating with Brands (13:38)
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Contracting Collabs (6:30)
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Posting Collabs (5:46)
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Pricing Your Content (18:49)
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Pricing Press Trips & Hotel Collabs (4:45)
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Affiliate Income, Digital Products, UGC (6:08)
Module 8 - Sustainability & Expectations
Resources & Links
